I bought this, knowing full well that it is animal free! It smells great, and it's definitely something you would want to use in the A.M. It doesn't smell orange-y or lemon-y (sorry my terms are not more scientific). It smells like a mix of grapefruit, orange, lemon and lime. Very subtle, and it does the job.
Nothing to rant or rave about though. It works and smells nice.