Saturday, August 29, 2009

L'oreal EverPure

L'oreal is not a brand that comes to mind when thinking of vegan beauty products. They have a long history of testing on animals and putting animal byproducts into their products.

Not anymore! The new L'oreal EverPure line is cruelty free AND 100% VEGAN!* It's also Sulfate free and specially designed for colored hair.

The L'oreal EverPure line includes:

Moisture Shampoo

Moisture Conditioner

Moisture Restorative Masque

Moisture Leave-in Conditioner

Smooth Shampoo

Smooth Conditioner

Smooth Deep Control Masque

Smooth Frizz Free Serum

Volume Shampoo

Volume Conditioner

UV Protect Spray

I'm really excited to see all of these options! I can't wait to try the "Smooth" line, especially the serum.

It's nice to see that a company like L'oreal is finally realizing the need for vegan products. I hope they keep this up and find alternative ways to make ALL of their products vegan!

*This information was confirmed by the L'oreal website and PETA.


  1. If Ever Pure Hair care is cruelty free, then why aren't they leaping bunny certified or the equivilent? I haven't seen any of these shampoo/conditioners with cruelty free symbols on the bottles.

    1. PETA has said they are 100% vegan and the bottle itself states that it is not tested on animals and has no animal byproducts.