L'oreal is not a brand that comes to mind when thinking of vegan beauty products. They have a long history of testing on animals and putting animal byproducts into their products.
Not anymore! The new L'oreal EverPure line is cruelty free AND 100% VEGAN!* It's also Sulfate free and specially designed for colored hair.
The L'oreal EverPure line includes:
Moisture Restorative Masque
Moisture Leave-in Conditioner
Smooth Deep Control Masque
Smooth Frizz Free Serum
UV Protect Spray
I'm really excited to see all of these options! I can't wait to try the "Smooth" line, especially the serum.
It's nice to see that a company like L'oreal is finally realizing the need for vegan products. I hope they keep this up and find alternative ways to make ALL of their products vegan!
*This information was confirmed by the L'oreal website and PETA.